minutes in an upstairs bathroom after Reid accused the Republicans on air of being slaves to “Frank. Luntz’s talking points.” I can only imagine what he would. “It’s not what you say, it’s what people hear.” This article explore’s Frank Luntz’s ‘ words that work’ and how they can help bolster web copy. Words That Work has ratings and reviews. William said: Eye-opening! Let’s be clear, Frank Luntz is a tool, and he’s personally responsible for.

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Word choice is very important and can woek a difference maker. Hell tell us why Rupert Murdoch’s six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than “digital cable,” and why pharmaceutical companies transitioned their message from “treatment” to “prevention” and “wellness.

For the person rhat has spent much time thinking about language or has spent time just writing I suspect that there isn’t much here that is really going to blow your mind.

Words That Don’t Work | HuffPost

Write a customer review. I remember him saying that he had a lot of people telling him that his English degree would be useless and he should choose something else. He lives in Alexandria, VA. The Frank Luntz Method from jessestarmer.

Words That Work: It’s Not What You Say, It’s What People Hear by Frank Luntz

With so many messages and so many communication vehicles woek for our attention, the target audience must see individual, personal meaning and value in your words. I remember him saying that he had a lot of people telling him that his English degree would be useless an Decades ago I was sitting in my Sophomore High School English class and we had an unexpected visitor.

Actually, he imbeds humor, questions and “conversations” with the reader that make the pages flow. Astounding to me were the examples from politics and commerce of people or companies who needed desperately to communicate with the public and either completely failed to do so, or used silence as their communication strategy. If you read this book, you also worde to read “Don’t Think of lhntz Elephant” by George Lakoff immediately after you finish this book.


Short sentences, like short words, help readability.

It’s not the best book on this topic. Over the course of his career, he discovered recurring principles in just about every successful phrase. I tend to agree with the author’s politics. In fact, if people just remember the word Reclaim and associate it with Hillary Clinton, it will have been a success.

If you communicate to convince others, you should read this book. Using case studies and examples, he demonstrates just how easy woek is to think you are saying one thing but your audience hears another, and sets up 10 rules for effective communication.

Nobody is in a better position to explain than Frank Luntz: Let your fingers to the walking and why they stick with us.

Never use a sentence when a phrase will do, and never use four words when three say just as much. He is a pollster who works mainly with politicians.

If Democrats believe so passionately that President Bush has made it wrong – and you can’t really blame them – why don’t they tell us how to make it right? Biggest take-away, I think is to focus on the results not the process—and that aspirational speaking is most persuasive.

MailChimp is a good example:. After a few chapters I considered quitting. The key to successful communication is to take the imaginative leap of stuffing yourself into your listener’s shoes wrk know what they are thinking and feeling in the deepest recesses of their mind and heart.

Tap here to turn on desktop notifications to get the news sent straight to you. So by calling Social Security an “entitlement,” people automatically don’t like it.

Say what you mean, mean what you say. This is so we don’t conflict it with local government. Sadly, research is something many organizations still resist.


Words That Don’t Work

Quotes from Words That Work: That said, Chaotic Moon is a charmingly hyperbolic company, so this works for them:. Read Words that Work and see what sort of rhetorical appeals are made of you, and how you can better command and lead your own fortunes, and choose the influences to want to listen to, or not.

Top Reviews Most recent Top Reviews. Besides for filling up someone’s pockets. If you want to change the world, first speak its language. There is a large market in fountain pens from the twenties, thirties and into the sixties. Credibility, in this case, rests with the speaker and that is a judgment best left to each reader. AmazonGlobal Ship Orders Internationally. If your sentence has more than two commas worrs have too many. Women, Fire and Dangerous Things: Try the Kindle edition and experience these great reading features: How often worxs belittle its influence, its reach and its power.

I was given the book “Words That Work” as a gift by someone who knows my love of language and writing.

Luntz has made his fortune advising Lhntz politicians on communication strategy and crafting their messages. The blogs from the Left and the Right be damned, the real center of America is upset but not bitter, anxious but not fearful, restless but not unforgiving.

How does big oil justify its massive profits? By that time I’d more or less decided I wanted to study English literature and writing but I had no idea what career might come of it.