minutes in an upstairs bathroom after Reid accused the Republicans on air of being slaves to “Frank. Luntz’s talking points.” I can only imagine what he would. “It’s not what you say, it’s what people hear.” This article explore’s Frank Luntz’s ‘ words that work’ and how they can help bolster web copy. Words That Work has ratings and reviews. William said: Eye-opening! Let’s be clear, Frank Luntz is a tool, and he’s personally responsible for.

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May 28, Vince Wu rated it it was ok. Luntz has helped them do that. In one focus group for Ross Perot he made a mistake that led to an important discovery. May 09, Dillon rated it really liked it Shelves: Oct 08, Robert Manigold rated it it was amazing.

Page 1 of 1 Start over Page 1 of 1. Though Luntz is famous for the political parts of his career, he claims these communication rules are universal. The Republicans are a party in peril, but all is not milk and cookies in Democrat land. Say what you mean and mean what you say.

This book was written by Luntz, who is an extreme right-winger and brags about how he helped Newt Gingrich grab power and how he bamboozled America into believing the “Contract for America” was a tru If you read this book, you also have to read “Don’t Think of an Elephant” by George Lakoff immediately after you finish this book. Remember, you may be making yourself sick by saying the same exact same thing for the umpteenth time, but many in your audience will be hearing it for the first time.

Words that Work by Frank Luntz

Balance familiarity with novelty. Learn more about Amazon Prime. The author beaks down the infrastructural elements of a good speech as the following: Dec 08, Nathan rated it liked it. Vivid and simple, you can imagine yourself in the car.


People don’t really listen. Oct 25, Chris rated it liked it Shelves: Not bad advice, but not exactly a doctoral seminar either, from someone that very conspiculously displays the “Dr Luntz is widely regarded as the patron saint of republican catch phrases, and here he supposedly offers to share his wisdom about the workings of effective language.

By that time I’d more or less decided I wanted to study English literature and writing but I had no idea what career might come of it.

His 10 rules are the most worthwhile takeaway from this read. Overall, I found this to be an interesting read. No trivia or quizzes yet. So I don’t buy wods statement. Still, one earlier reviewer ascribed this to the more broadly defined “words that persuade,” and I think this is fair. Like when the Yankees beat the Red Sox Frank Luntz, excuse me, Dr.

Amazon Drive Cloud storage from Amazon. But in reality, what he is saying is to take advantage of the fact that words are imprecise, that the word “blue” conjures up different s Okay, I have to put a big caveat on the rating.

Men respond better to scientific and factual scenarios while women to stories and antipodes. Finally when the author did get his footing he took off towards politics and didn’t let up. If you wouldn’t say it to your own nine-year-old child, you shouldn’t write it here — because kids that age do read and do use the computer. Imagine is the single most powerful communication tool Presidents like to use this word.

I didn’t have a great passion for politics so even though the speech writing thing sounded fun, I focused more on his points that an English degree had value. No need to run to the store and get it but if you have a little extra time and you’re a Toastmaster, salesperson, marketer, politician, or anyone that communicates for a living, it’s ammo for the fight.


The message from the electorate in November was ‘ work together and compromise. Research shows that people prefer moderate levels of novelty. The polls, pretty bad then, have gotten even worse.

A previous “English Sterling Scholar” for the school stopped by to visit with our teacher and he was asked to give us an impromptu presentation. After finishing the last page, I felt like I had won. Well, that’s not really true. The list goes on. Just a moment while we sign you in lunts your Goodreads account.

Read more Read less. Women, Fire and Dangerous Things: Apr 08, Brett rated it liked it Shelves: In it, she used the following language:. He starts by quoting George Orwell bemoaning the misuse of language. Despite his protestations, Lnutz is master manipulator. Sam, your emails are brilliant. I make my living with words. OK, there’s my political rant.

Certainly some strong recommendations. Open Preview See a Problem?

Leadership: “It’s Not What You Say, It’s What People Hear” – Frank Lun

Powerful concept, but no need to read the whole book. The best at this skill develop phrases and messages that work and then repeat, repeat, repeat. Have you ever tried to convince someone of something and had exactly the opposite effect?